We all have our favorite authors, mentors and teachers that we look to for guidance on our small business learning journey. But recently, I realized that all the books I've been reading lately, have been written by women! Have you noticed an abundance of, "Let me show ya how to do it sister" books out there? Maybe it's because female owned businesses are my specialty, but I think, no, I know, women have a more natural tendency to want to help other women succeed.
If women had a mantra as a gender, it would be, "Look out for each other and make sure no one gets left behind." When you look at who leads the volunteer efforts in this country, you know it's women. When you look at who starts the majority of non-profit organizations in this country, you know it's women. Women have a natural tendency to take care of other women who are in the trenches beside them. Then, when one of us makes it out of the trenches, we make sure we leave a ladder behind for all the other women with clear directions on how to find it.
Another really great example of this, are all the books written on marketing to women. It makes sense that women are writing these books because no matter how much a man might study the subject, they just aren't hardwired the same way we are. It would serve male led businesses well to ask their female employees for input on their marketing tactics. After all, 75% of women feel that businesses are not doing a good job communicating to them.
I'm thankful for the women who have taken the time to share with me and guide me. Take Michele Miller for example, Michele is one of our marketing to women gurus in this country. She is the author of, The Natural Advantages of Women. I sent Michele an email one day with a marketing question and she emailed me right back. Now would a man have done the same? We can't know for sure, but I knew that she wouldn't leave me hanging because that's not what women do. After all, women are the ones who Make it Happen.
Till next time ladies,
Taiha Wagner
Taiha Wagner is Founder/Director of Build Her Dream, offering small business development services and marketing to women expertise. (www.BuildHerDream.com)
Upcoming events!
Tuesday, March 11th 11:30am Women In Networking Luncheon
Taiha Wagner, Founder/Director Build Her Dream, speaks on "Marketing to Women" Mpls, MN
Thursday, March 13th 6:30pm Women in Business Sip N' Swap at Major's in Bloomington, MN
