Wednesday, February 27, 2008

Don't distract me, I'm trying to change the world!

Today I am inspired. I just finished working with yet one more Mom in small business who is the full-time caretaker of her children and is changing the world with her small business. What kind of crazy being would try to take all of this on at once? A Mother of course!

Motherhood is an absolute joy, but I have to say it's not usually a brain challenge. For the most part, we do the same thing day in and day out but we still have this inner drive to be creative. Some Moms scrapbook, some Moms go into business for themselves. Either way, we have a need to create and a need to feel as though we have value.

In working with so many Moms in small business, I'm noticing some common themes.

1. "I want my own money." - Marriage is a partnership and household money should be too but the reality of the situation is that many women have not played an equal role in managing their money. Many women start small businesses to have some "money of their own."

2. Flexible schedules - Who stays home with sick kids and who is in charge of child care during summer break? Statistics show, it's most likely Mom. Many women need flexibility in their schedules and they are finding it in small business.

3. There's got to be a better way - Unhappy with the gizmo in your kitchen? Fed up with all the cords behind the TV? Leave it to a Mom to find a better solution. I'm still looking for someone to invent an attractive cover for that TV on top of the extra dresser. Go to it Mom, you can do it! Moms are great at finding solutions where none exist.

4. Preserving the planet - I just saw organic baby leaf spinach in a biodegradable clam shell container at the store. Moms are leading the pack in going green. With their children in mind, Moms are creating biodegradable packaging and eco-friendly product alternatives.

Never underestimate the power of a Mom in small business. I work with them every day and I'm watching them change the world.

Till next time ladies,
Taiha Wagner

Taiha Wagner is Founder/Director of Build Her Dream, offering small business development services and marketing to women expertise. (www.BuildHerDream.com)

Upcoming events!
Tuesday, March 11th 11:30am Women In Networking Luncheon
Taiha Wagner, Founder/Director Build Her Dream, speaks on "Marketing to Women" Mpls, MN

Thursday, March 13th 6:30pm Women in Business Sip N' Swap at Major's in Bloomington, MN